The publisher of Fantomen in Sweden have a new trading name.

Previously know as Egmont Publishing, the new trading name is Story House Egmont.

The following press release was issued on the 4th of January, 2021 by Story House Egmont.

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To reflect the significant business development that the division has gone through in recent years, Egmont Publishing is now changing its name to Story House Egmont. With the name change comes also a brand-new logo.

“We are publishers at heart, and every day our journalism and inspiring content reaches millions of readers on several platforms. But we are so much more than that, and our division has developed considerably during the last couple of years, so it now also includes e-commerce companies and agencies with a digital profile. This is high-growth business areas which have become an important part of our total business that is now grounded on three strong legs: media, e-commerce and agencies. Therefore, it is time to modernize how we meet our partners, customers, users and readers – and how we see ourselves. From now on, we are Story House Egmont; a brand that looks to the future and signals that under our roof media, technology, customer relations and storytelling go hand in hand,” says CEO of Story House Egmont, Torsten Bjerre Rasmussen.

The new name and logo are developed by Creative Director Peter Stenbæk and Art Director Kasper Bjerre from Story House Egmont’s in-house agency, Creative.

The change of name goes for all of Egmont Publishing and not just the Danish business, but also Norway, Sweden, and all the other countries in which Story House Egmont is active.

Story House Egmont is a part of the leading Nordic media group Egmont. Story House Egmont’s e-commerce companies include Outnorth, Fjellsport, Kitchen One, Jollyroom, Garnius, Nice Hair, Bageren och Kocken and Med24. Story House Egmont’s marketing agencies count companies like S360, Ingager, Klintberg Nilehn, Cloudmedia, Sempro and KAN.

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The ‘Egmont’ name originated from the companies founder’s name, Egmont Harald Petersen. Based in Copenhagen, Denmark, the company was established in 1878, where it’s still based today.

The company was initially names ‘P. Petersen, Printers’ (after Egmont’s mother), a one man printing business. In 1914, the company was renamed ‘Gutenberghus’ (after the inventor of the printing press) through until 1992.

The Egmont Foundation was established in 1920, a charitable initiative which today focuses on the safeguard of young people against ‘modern poverty’ – the lack of learning and life skills. Since 1920, the Foundation has donated 410 million Euros.

Story House Egmont’s business activities today include books, magazines, film, cinemas, interactive media and television and employs over 6000 people.