Hershey & Peters Ice-Cream

Two Phantom ice-cream’s were produced by separate companies in the 1990’s, one by the Hershey Ice Cream company in USA and the second by Peters Ice Cream in Australia.

Hershey Ice Cream

Hershey Creamery Company, also known as Hershey’s Ice Cream, is an American creamery that produces an assortment of ice-creams, yogurts and frozen desserts. The company was founded by Jacob Hershey and four of his brothers in 1894. During the 1920’s the company was taken over by the ‘Holder’ family. Today, a publicly traded company, this family owned business has approximately 450 employees and operates 30 distribution centers in 28 states across the Eastern and Northeastern United States. While the company’s distribution centers are throughout the United States its corporate headquarters is still considered that of the address 301 S. Cameron St, Harrisburg, Pennsylvania, USA.

Hershey Creamery Company has no connection to the Hershey Company, a candy and confectionary manufacturer, despite that both companies were founded in Lancaster County, Pennsylvania, USA also in the same year. As such, both companies have battled for years over trademark issues, until the 1990’s when the Hershey Creamery Company agreed to add a disclaimer to their products that they were NOT affiliated with the Hershey Company.

The Phantom ice-cream was produced by Hershey Ice Cream in 1990 and 1996 in USA. The flavor is described as a ‘Vanilla and Strawberry Combo’. We see a light variant in marketing material and packaging between the ice-creams availability between 1990 and 1996.

Below we see the Hershey Ice Cream Posters from 1990, both measuring 17” x 11” with 2 different prices (35c and 40c).

In conjunction with the 1996 Paramount Films Phantom movie release, Hershey Ice Cream released the same ice-cream as the 1990 version. The poster advertising this ice-cream also measures 17” x 11”, but now we see a 50c price tag and an additional logo and licensing information added to the bottom left.

The wrappers were also altered slightly between the 2 ice-cream releases. The 1990 wrapper can be seen below on the left, with the 1996 version shown on the right. The 1990 wrapper is blue, then changed for the 1996 version to a purple color. We also see an additional logo and licensing information added.

Peters Ice Cream

Peters Ice Cream is an Australian ice-cream brand now a subsidiary of European food company Froneri. Developed by Frederick Augustus Bolles Peters in 1907, Paddington, New South Wales, Australia. Its primary production center is now located in Mulgrave VIC, Australia. As Peters ownership has changed throughout the years so has its logo.

In conjunction with the 1996 Paramount Films Phantom movie release in Australia, Nestle Peters produced an ice-cream in the same year, selling for $1. The flavor is described as a ‘A Caramel Ice Cream Skull With Piercing Purple Eyes & Choc Back’.

Two different posters were created to advertise the ice-cream. The first as seen on the left below measures 27” x 17”. The second poster below on the right measures 47.5” x 39.5” and is made of lightweight acrylic/plastic.

Two different store display cards were used to notify the consumer that the Phantom ice-cream was on offer at the store. These both measure 8.75” x 5”.