An advertisement was printed in Fantomen comic book edition number 12, published by Serieförlaget in Sweden in 1958, notifying readers that Fantom comic books would be released on a weekly basis, every Wednesday. It also notifies readers that not only comic strip stories would be published within the comic book, but also additional content such as free inclusions, games, puzzles and short stories.
The front and back cover of the Fantomen comic book edition number 12, which contains this advertisement can be seen below.
The Fantomen Weekly Advertisement is found on the inside front cover of the comic book printed in black and white. An image of the Phantom is seen in a crossed arm standing pose, an illustration by George Camitz.
Translated to English, the advertisement reads:
The Phantom Is Comic Each Wednesday From Number 15!
The Phantom Beats The Drum For More Fun More Often And Becomes A Weekly From Number 15!
This means you will get to meet your friends the Phantom, King and Yellow Eagle every week. This means you get more to read every week.
In addition, a lot of other fun is waiting to be presented to you! How about:
- CAR COLLECTOR SERIES WITH TWO CARS A WEEK
- NEW SERIES
- ROCK N’ ROLL
- SKIFFLE
- TWO HOBBY PAGES WITH THINGS YOU CAN DO YOURSELF!
- NOVELS, ADVENTURES AND LOTS OF THRILLS!
We start in issue 15 and it’s full speed from the start, so join us when FANTOMEN, all the boys’ own magazine, BECOME A WEEKLY.
We first see the Phantom in this crossed arm standing pose as seen in the advertisement on the cover of Fantomen comic book edition number 1, published in 1951, the second year of Fantomen comic books being published in Sweden by Serieförlaget. The cover art is completed by George Camitz.
Fantomen comic book edition number 15, published in 1958 as noted in the advertisement above can be seen below, illustrated by Rolf Gohs. It contains a recreated image of the Fantomen comic book cover as seen above from 1951. The Fantomen cover illustrated by Rolf Gohs in 1958 sees a more detailed and lifelike painted illustration of the Phantom.
The front cover of Fantomen comic book edition number 15, published in 1958 as seen above announces to readers, ‘Now The Phantom Comes Every Wednesday! Two New Series And Giant Prize Competition!’.
In 1957, the prior year to the Fantomen Weekly Advertisement appearing, only 26 editions of Fantomen comic books were published. The year this advertainment appeared, 1958, 38 editions of Fantomen comic books were published. The following year, 1959, the number of Fantomen comic book editions to be published would drop to 27.
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