The Sunday Telegraph Supplement was printed by News Pty Limited, a subsidiary of News Corp in Australia in 1996. Published as part of a promotion to bring attention to the 1996 Paramount Pictures Phantom movie featuring Billy Zane as the Phantom.
The front page of The Sunday Telegraph printed on the 13th of October, 1996 notifies it’s readers that a Phantom supplement is found within the newspaper. The top banner of the front page reads, ‘1945 – Original Comic Strip – Free Inside’.
The supplement found within contains 4 pages and publishes a part of the Phantom comic strip ‘Queen Pera The Perfect’, a Lee Falk and Ray Moore classic first published in newspapers in 1945. It’s printed in black, white and blue.
A full color wall poster was issued with the supplement, measuring 80cm x 57cm, illustrated by Glenn Ford.
The following Sunday, a second supplement was found in The Sunday Telegraph printed on the 20th of October, 1996. The Phantom comic strip continues for the prior week (seen above), ‘Queen Pera The Perfect’. It’s printed in black, white and blue.
A full color wall poster was also issued with the supplement, measuring 80cm x 57cm, illustrated by Glenn Ford.
In conjunction with the Phantom comic strip supplement pages and posters, a contest was also promoted by The Sunday Telegraph. An article appears within the newspaper published on the 20th of October, 1996 providing readers with all the applicable information.
To enter the contest, the entrant was required to phone a hotline and register their name, address and contact phone number:
- First Prize – 3 groups of 10 people will get a private screening of the Phantom movie, plus a Billy Zane signed Phantom Poster plus an 11 story collectors special publication.
- Second Prize – 10 prize packs containing a Phantom Master Cell (produced by Intrepid T/C International) and a Phantom Phone Card (produced by Phantom Zone).
- Third Prize – 50 Phantom plastic Skull Ring.
A television advertisement was also aired promoting The Sunday Telegraph supplement.