Heintje

Heintje was published by Albert Heijn in the Netherland from the 26th of January 1967 thru until the 18th of December 1969. The tabloid style publications were produced to be sold exclusively in the publishers supermarket, Albert Heijn, with a target of attracting a younger customer.


Albert Heijn was established in Oostzaan, a municipality in Zaanstreek, Netherlands in 1887 by Albert Heijn who purchased his first grocery store from his father, Jan Heijn.

In 1895, Albert commenced producing his own brand of coffee and in 1910 several other self-produced items were added, including confectionery, cakes and pastry which he sold within his own stores.

In 1948, the company was publicly listed and underwent two major changes in the following years. The first change was in 1952, with the introduction of their first self-service store and the second change was in 1955, with the opening of their first supermarket.

The chain of supermarkets continued to grow in the 1970s with the purchase of other supermarket brands, eventually opening stores outside the Netherlands, in countries including Curaçao, Belgium and Germany.

Albert Heijn is still in operation today, under the parent company of Ahold Delhaize, with 1056 stores currently operating in both the Netherlands and Belgium.


Heintje contain a variety of comic strip stories in each edition, with comic book characters including Mandrake the Magician, Secret Agent X-9, Redeye, Felix The Cat, Popeye and the Lone Ranger. The Phantom was also included under his local name, ‘De Fantoom’.

Each edition of Heintje contains 8 full color pages measuring 34.5cm x 49cm. The first edition released can be seen below, published on the 26th of January 1967, which was provided free of charge. As can be seen below, Heintje was sold folded in half, similar to a newspaper.

Each edition is individually numbered, with the edition number resetting each year. Heintje not only included comic strips, but also puzzles, supermarket advertisements and general interest articles, all aimed at a younger audience. In 1967 and 1968, editions were released fortnightly, changing to weekly in 1969.

An announcement on the front cover was published when the edition changed to a weekly publication. A mix of comic book characters are found on this cover, including the Phantom. This edition can be seen below, number 1, dated the 15th of May 1969.

A total of 13 Phantom stories are published in the series. A sample of Phantom comic strips found in Heintje can be seen below, seen in his red costume as he’s published in the Netherlands. Comic strips are found on both the front cover and within the pages, with no standard format followed.

The final edition was published on the 18th of December 1969, with the Phantom seen on the cover amongst a variety of comic book characters.