The Phantom Wedding Poster was released by King Features Syndicate in USA in 1977. To commemorate the Phantom’s wedding to Diana Palmer, a special edition poster was released, measuring 17″x 21″, in full color. The illustration is created by long time Phantom comic book artist Sy Barry.
King Features Syndicate commissioned the advertising firm ‘Advertising Science, Inc.’ in Bridgewater, New Jersey, USA to create a marketing campaign to not only promote the event, but to also present the Wedding Poster to the public. The rough layout advertisements that were produced by Advertising Science, Inc. can be seen below.
Prior to the Wedding Posters release in 1977, King Features Syndicate issued a letter to publishing partners, offering them the opportunity to participate in the Wedding Poster campaign. The letter issued can be seen below, on King Features Syndicate letter-head paper. Interestingly, we also see that those who participated and sold the poster, 20% commission was paid by King Features Syndicate for each sale.
The Phantom’s Wedding was also promoted in syndications that print Phantom comic strips. We find advertisements promoting the upcoming wedding of the Phantom, due to go to print on the 11th of December, 1977. We also see a ‘Special Phantom Wedding Offer’ being promoted, the yet to be released Wedding Poster.
The Phantom Wedding poster was released in 2 varying formats.
The first version, limited to 1500, were hand signed by both Lee Falk and Sy Barry on the bottom right side of the poster in the white footer margin. Also on the bottom footer margin, on the left, we see the wording ‘Limited Edition’ printed, followed by a hand written poster number (for example: 100/1500).
The second version is identical to the version above, except the poster comes unsigned by Lee Falk and Sy Barry and is void of a poster number. We still see the wording ‘Limited Edition’ in the bottom footer margin, on the left. It’s not document as to how many of this version of the poster was issued to the public by King Features Syndicate.
There are also other versions of this poster, created by Phantom fans well after 1977. This version is of a lower quality, a different size to the original, plus missing the wording ‘Limited Edition’ on the bottom footer margin, on the left.