The Phantom’s Magic Ring was produced in Sweden in 1954. An advertisement for the ring appears in Fantomen comic book number 10, published by Serieförlaget in Sweden in 1954. The front cover of this comic book can be seen below.
The advertisement notifies us that the Phantom’s Magic Ring is made of plastic and glows in the dark. The ring measures 1.7cm in diameter with an open hoop at the rear. A coupon is located in the advertisement, requiring the reader to post away for the ring to an address in Stockholm, Sweden. The cost of the item which includes postage and the buyers address are also requested. The advertisement appearing on the last page of the comic book, taking up a third of the page, can be seen below.
Translated to English, the advertisement reads:
YOU WEAR THE PHANTOM’S MAGIC RING?
If not, order it immediately on the voucher below
You can make the plastic Phantom ring glow in the dark just by first holding it against a strong lamp. If YOU wore this ring, everyone will know that YOU are a faithful admirer of the man in the black mask. Wherever YOU enter all over the world, YOU can meet peers who also proudly wear their Phantom Ring as proof that they all pay tribute to the wandering man and his fight against crime and oppression!
Get this handsome ring by submitting the voucher! You will not regret it! The price is only 50 ore with postage!
An illustration of the ring is found in the advertisement, with the top of the ring containing a profile image of the Phantom, which can be seen below.
thephantom.fan 