The Phantom Scratch & Win card was produced by Dynamic Marketing & Printing Pty Ltd in Australia in 1993. The promotion, titled ‘Scratch For Treasure’, was to be issued in conjunction with the release of the Series 1 Phantom trading card set, also produced by Dynamic Marketing & Printing Pty Ltd.
The card measures 5cm x 8cm, with color found on the front, and black and white print on the back.
The front of the card contains a metallic scratch/removable area, designed to reveal a ‘Secret Letter’ from the alphabet, within the illustrated treasure chest. When you locate all letters on multiple cards to make up the ‘special codes’ on the reverse of the card, the player had the opportunity to win one of six prizes, either cash or a Lee Falk Dyna-Etch card.
The six prizes available are as follows:
- Locate all of the following letters – P H A N T O M – win $5000
- Locate all of the following letters – J U N G L E – win $1000
- Locate all of the following letters – G H O S T – win $750
- Locate all of the following letters – F R A K A – win $500
- Locate all of the following letters – C A V E – win $250
- Locate all of the following letters – R E X – win a Lee Falk Dyna-Etch card
Below we see one of the 5000 Lee Falk Dyna-Etch cards available to win if R E X letters are found.
The Phantom Scratch & Win game was register on the 10th of December, 1993. To claim your prize, the player was required to post all tickets, via registered mail, to Dynamic Marketing & Printing Pty Ltd in Peakhurst, NSW, Australia. Winners were then contacted within 7 days.
A second change draw was also made available for unclaimed prizes. To go into the draw, you simply had to place 5 Series 1 trading card wrappers into an envelope and post them to a PO Box in Riverwood, NSW, Australia, with your details on the back of the envelope (name, address, birth date and phone number). Entries closed on the 23rd of December, 1994, with entries drawn on the 30th of December, 1994. Winners were to be notified via mail and also published in the Sydney Morning Herald and New Zealand Herald newspapers in the classified section on the 6th of January, 1995.
Unfortunately, the Phantom Scratch For Treasure competition and the competition cards themselves were not released with the Series 1 trading card set. An error occurred during the production phase of the competition cards being created, whereby the metallic scratch/removable area of the card wasn’t able to be scratched off to reveal the ‘Secret Letter’. The competition was canceled by Dynamic Marketing & Printing Pty Ltd as a consequence.
The competition cards were later made available for purchase by The Phantom Zone. Below we see an advertisement appearing in Phantom comic number 1216 by Frew Publications, published in 1998.
Thank you Christopher Smith for assisting with images and information.