The Pure Food Easter Egg Colors were produced by PAAS Dye Co. in Newark, New Jersey, USA in 1940. The pack contains color dye tablets and transfer designs for decorating both Easter Eggs and cakes. They were sold in both drug stores and grocer stores across the USA.
The PAAS Dye Company was created by William Townley in 1893 in Newark, New Jersey, USA. He owned and operated an established drug store in Newark and enjoyed creating recipes for home products, which he would then sell in his store.
One of his creations was Easter Egg dye tablets that tinted eggs in a variety of bright colors. He created a concentrated dye in tablet form, which when mixed with water and white vinegar, the dye tablets would make for ideal egg coloring.
The Easter Egg dye tablets were a huge success with his customers, leading to William Townley renaming his business to the PAAS Dye Company. The name ‘PAAS’ comes from ‘Pasen’, the word that his Pennsylvania Dutch neighbors used for Easter.
PAAS Easter Egg decorating kits are still sold to this day, currently owned by Signature Brands, LLC.
The Pure Food Easter Egg Colors were sold in a green envelope style paper packet measuring 14.5cm x 14.5cm, with a paper flap found on the back of the packaging used for opening and accessing the contents. The back of the packet also provided instruction on how to use the contents.
The contents found within the Pure Food Easter Egg Colors packet is 6 color tablets and 62 transfer designs. The transfer designs contain a mix of illustrations and greetings/text. A large array of comic book characters are found, licensed by both King Features Syndicate and Walt Disney Productions, including Flash Gordon, Popeye, Prince Valiant, Blondie and Dagwood, Bambi, Thumper, Donald Duck, Mickey Mouse and more. The Phantom is also found amongst the characters.
The 6 color tablets come in clear plastic packaging to keep them free of moisture and from damaging the transfer sheets. The 6 colors in order from left to right are Orange, Blue, Red, Yellow, Green and Scarlet.
Four sheets are found in each packet containing the 62 transfer designs, however 2 varying versions were released by PAAS Dye Co. with the Phantom appearing in 2 different colors, either in a Green or a Red costume.
Below we see the 4 sheets with the Phantom appearing in a Green costume.
Below we see the 4 sheets with the Phantom appearing in a Red costume.
The directions for use as provided by PAAS Dye Co. are:
Directions for Coloring Foods
Crush tablet to a fine powder and dissolve thoroughly in a small amount of boiling water.
Mix as much of this solution with the food to be colored as is necessary to obtain the desired shade.
Best results are obtained by adding the dissolved color to the liquid part of the recipe.
Many different shades and colors can be made by combining different color solutions,
To Use Comic Transfer-O-S
Cut out the desired design. Moisten the surface on which the transfer is desired. Place the transfer paper on this surface and press down with hand. Too much moisture will blur the design.
The comic transfer designs can be used on the back of hands, on paper, on the flyleaf of books, on lamp shades and on almost any comparatively flat surface.
The design will come out more brilliantly if a little vinegar is added to the water that is used to moisten the surface of the article on which the design is to be transferred.
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