The Norrmejerier Key Ring was produced as a promotional collectible by Norrmejerier in Sweden in 2001. The Key Ring is fully licensed by Bulls, Sweden’s Phantom license holder.
‘Norrmejerier’ is a Northern Swedish dairy company which was founded in 1971. The company became incorporated in 1992 and by 2005 it’s revenue exceeded 1.5 Billion US dollars and employed a team of 490 people.
‘Norrmejerier’ is one of Sweden’s largest dairy associations and is owned by dairy farmers in Norrbotten, Västerbotten and parts of Västernorrland and Jämtland counties.
Commencing in January, 1998 thru till 2001, Norrmejerier began their Phantom Milk campaign which proved very popular in the Nordic regions. In fact several smaller dairy associations worked with Norrmejerier to produce Phantom Milk related products including store displays, milk recipe books, postcards, collectible pinback and stickers.
The Norrmejerier Key Ring was also produced, measuring a 1.75” x 1.25” and is made of clear acrylic. On one side we see the Phantom drinking a glass of Milk. On the other side, we see the Phantom holding Diana’s hand, with the text ‘I own the Good Power’.
Thank you Christopher Smith for assisting with images and information.