The Musta Naamio Vlidakkomix (which translates to Black Mask Jungle Mix) key ring was produced by Kotijäätelö in Finland in 1996. The key ring was a free giveaway item with ice-cream packs produced by Kotijäätelö, sold throughout Scandinavia. The key ring is fully licensed by King Features Syndicate.
Hemglass was established by Eric Ericsson in Sweden in 1968 as an ice-cream manufacturer. As it grew in popularity, it established itself in Denmark in 1976 and in 1993 in also operated in Norway and Finland.
Hjem-IS (sold in Denmark and Norway), Hemglass (sold in Sweden) or Kotijäätelö (sold in Finland), all meaning ‘Home Ice Cream’. The ice-cream is sold direct to households, delivered to door fronts throughout Scandinavian countries in a distinct blue van playing a tune as it drives through neighborhoods.
The group was a subsidiary of Nestlé from 2002 until 31 December 2013, when Nestlé sold the Danish, Norwegian and Swedish divisions to three different companies. The Finnish division has been closed. The Swedish part, Hemglass, was sold to Varsego Sverige AB. In 2014, The Norwegian division was owned by Isbjørn Is. Hjem-IS Denmark was sold to a group of 4 investors at no cost, merging it with their company Viking Is. The combined entity was later sold to ice cream maker Premier Is, also a former Nestlé subsidiary and now owned by Food Union, in 2017.
The Musta Naamio Vlidakkomix key ring is made of plastic with a reflective backing, with a small chain attached to the top. The key ring contains a profile image of the Phantom. The manufacturers details, copyright information and the year of production are all printed on the back of the key ring.
The free giveaway key ring was promoted in a variety of magazines. Below is an advertisement seen on the back cover of 91:an edition number 20, published in 1996.
Translated to English, the advertisements reads:
Phantom ice cream!
Only at Hemglass
50 jungle sticks
Reflex included!
Rush to the Hemglasbilen and buy Phantom’s own Jungle Mix. 50 jungle sticks in four different flavors: Jungle strawberries, Skull licorice, Cave blueberries and Guran’s Bananas. The offer is valid from 23 September to 31 October.
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