The King Comics Retail Box was produced in USA, in 1967. Designed to promote a 3 pack of comics produced by King Comics, the Retail Box is a form of shop counter-top display, produced to motivate sales of targeted comic books.
The Retail Boxes were sent to sellers of King Comics in a brown cardboard box which contain 4 counter-top displays plus a shop promotional poster.
2 counter-top displays found within the brown cardboard box contain the Phantom, Flash Gordon and Mandrake the Magician comics, whilst the other 2 counter-top displays feature Blondie, Popeye and Beetle Bailey.
Instructions were provided to the retailer on how to open and deconstruct the counter-top display.
24 packs, containing 3 comics per pack were housed in each counter-top display. The retail cost per pack was .29 cents.
Below we see the counter-top display once it was ready to display.
As can be seen above, each pack contained 1 comic each of the Phantom, Flash Gordon and Mandrake the Magician. 2 variations of the packs containing the 3 comics were issued. The 2 Phantom comics found within the packs were numbers 22 and 23.
- Comic pack with Phantom comic book number 22
- Comic pack with Phantom comic book number 23
The 3 comic packs were also promoted in King Comics.