Fantomen Dressen

The Fantomen Dressen (which translates to Phantom Suit) was produced by Semic Press in Sweden in 1989. The 2 piece suit was only offered via Fantomen Shop advertisements found in Fantomen comic books published in 1989 and not offered in retail stores. It was offered in limited quantities, with a discount offered to Fantomen comic book subscribers. A sample of an advertisement can be seen below.

The Fantomen Dressen is made of 2 pieces, a matching jumper and pants, produced of 50/50 cotton/polyester fabric and was only available in black in sizes small, medium, large and extra large. The jumper contains the words ‘Fantomen – Sveriges största äventyrstidning!’ (which translates to Phantom – Sweden’s largest adventure magazine!) on the front, whilst the back contains a profile image of the Phantom with the words ‘Den Vandrande Vålnaden’ (which translates to The Walking Ghost). The matching pants contains the words ‘Fantomen’ running down the right leg in large white lettering.

The front and back of the jumper can be seen below, plus the pants.


Translated to English, the advertisement reads:

THE PHANTOM SHOP

BUY THE PHANTOM SUIT!

In a Fantomen suit, you are always stylishly dressed both front and back! The suit is perfect for both exercise and lounging on the sofa.

The tough swelling pressure (see the pictures!) is very durable. The suit is made of 50-50 cotton/polyester with a frayed inside. The color is jungle-night black. This suit can only be bought with the Fantomen magazine, and the price is unbeatable – only SEK 298!

Subscribers to Fantomen get it for the special price of SEK 278, so take advantage now! There is a limited number in stock, and we process all orders on a first-come, first-served basis. Postage and cash-on-delivery charge are added!


A coupon is found at the base of the advertisement, requiring the reader to send the coupon to the publisher, noting details such as quantity, size and address. Payment was via cash on delivery, with postage charge at the same time based on the buyers location.