The Comic Characters Promotional Bath Towel was co-produced by Semic Press AB and Projekt Initiativ AB in Sweden in the 1990s. The bath towel contains 10 comic book characters, the Phantom, Modesty Blaise, Knasen, 91:an, Hagar the Horrible, Uti vår hage, Moomin, Buster, Lilla Fridolf, Mulle and more.

The Comic Characters Promotional Bath Towel is made of cotton measuring 66cm x 134cm. The comic characters image is printed on the towel in color only on the one side, with the Semic Press AB and Projekt Initiativ AB logos prominently shown at the base of the towel.

The yellow tag found on the towel can be seen below, providing washing and care instructions.

The Comic Characters Promotional Bath Towel served as a promotional free giveaway item to retail operators and wasn’t sold to the general public. It was issue as a way to notify potential business partners of the range of characters on offer by their respective publishers.

Translated to English, the text on the towel reads:

Treat yourself with us…

…if you want to reach a youthful audience at the lowest contact cost!

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