The Flashy Flickers Magic Picture Gun was produced by Marx who were based in New York, USA in 1965. The company was founded by Louis Marx and his brother David Marx in 1919.
The plastic ‘Gun’ shaped toy is a battery powered picture projector, which once a roll of film is loaded at the top of the projector gun, a picture is projected via an internal light.
As you browse through the pictures, the roll of pictures then spools at the bottom of the projector gun. The focus of the projected image can be adjusted via the black end of the projector gun by twisting it left or right.
The toy was produced in two countries. One was produced in the USA and the second in the UK. Small differences exist in the packages and the projector gun itself.
The USA version can be seen below.
The UK version can be seen below.
Two variations of the projector gun were also released, with the silver battery cap at the end containing different designs and other areas containing slight differences.
Phantom images are present on a film reel, which also contains images of Hi and Lois, Blondie and Prince Valiant. The images of the Phantom are actually a color comic strip of the story ‘The Mysterious Island’, shown over 29 slides.
Although the projector gun came with 4 picture reels, additional picture reels could be purchased separately containing a variety of comic characters, including Batman, Flash, Green Lantern, Wonder Woman, Aquaman, etc.
Phantom Film Reel Slides